Website Design St Petersburg | Part Two
Homepages that sell:
Seven North Website Design in St Petersburg have become the Go – To – folks to handle all phases of website design, which now includes Copywriting, SEO, website management, Graphic design, marketing and website design, just to name a few of the many tasks needed to produce a great website. Doesn’t mean they’re up to the task at hand.
CAUTION: for those of you who are business owners looking for a competent website designer and builder in the Tampa Bay area and beyond.
MAKE SURE: you’re dealing with a full service, web designer and builder, with a very good Copywriter on staff or at least on retainer, to write professional content that sells well and written with SEO in Mind.
Images on Homepages: large images are all the rage right now; this is really giving your smart phone the willies, because the size of web pages is growing like crazy.
HTTP Archive studies the 10,000 most visited websites every month and they’re reporting that the average web page weighs around 1.3 megabytes and it’s growing.
This is important for your business because more and more people are using Smartphone’s every day, to search for your business on the Internet and they’re not going to wait for your website to load.
Pictures really do speak a thousand words: the right picture is extremely powerful. Pictures all by themselves can create laughter, tears, anger, fear, etc. You’ll notice we use them on the Seven North Homepage to good effect.
NOTE: Don’t use Images for text! That’s a huge waste of time and it adds to the load time of your website for mobile devices.
Higher resolution images are four times the pixels of a regular image and at least three times the file size, so anything over the 700 or 800 kilobytes range should be considered too heavy for mobile search.
Ask Questions on your home page: if your prospect has just searched for “Replace hot water heater Tampa” on Google, you would do well to answer them with a headline that says something like:
Is your Water Heater worn out or damaged? Acme Plumbing can replace your hot water heater today and you’ll love the price and the service!
If you don’t have a link on your home page for a page in your website for hot water heaters; shame on your website designer , who has let you down. Add a Hot water heater page to your website right away with a link on your homepage, if you’re a plumber.
Make your website about your prospects and customers: not about you! Your main concern is your prospects problem and solving it, not a rant about how great your company is. This kills more websites than any one thing we can think of.
DON”T MAKE ME THINK: Huge Mistake, Spend hours and hours making you website easy to use. If you don’t I’m leaving. There’s a lot of well known rules about website navigation and we’ll do an article here as part of this series on website design.
Don’t overload your homepage: too much content is just like to many choices; it can shut down the buying process. If your prospect gets confused, she’ll leave and that’s always bad for business. Remember the plumber? You can use a list of your services like these links to pages in your website:
Hot water heaters
Google will love the links and so will visitors to your website.
If you can’t look at your websites homepage and know exactly what it’s about in a matter of seconds you have BIG PROBLEMS: Never assume anything when it comes to people searching on the Internet. We’re not much different than great white sharks swimming in circles looking for a meal.
Thanks for stopping by, we’re Seven North and if we can answer any of your questions about website design St Petersburg, please feel free to call us anytime at 727.894.4810…