Website Design St Petersburg Part One
Website design is an interesting topic: so we’re doing a 10 part article to show you what works and what doesn’t work. Google has taken a lot of the guess work out of website design by laying down the law, if you will.
We’ll start by giving you a list of things you should do: and by that we mean; you will do or your new website will not perform its intended function which usually to, sell something, create a relationship, collect information or make you a well known internet blogger or personality, etc.
Here’s a website Design Do and don’t list:
1. Do: Always give something away on your website: a free sample of what you’re selling, a free review, because if you don’t one of your competitors will. If you do, the recipient of your free gift will owe you one. That’s Psych 101.
2. Do: Use a font people can read, you’re reading at least 14 or 16 fonts. We’re using a 16 Arial font for this article. Consider who your audience is, the Baby Boomers, people born in the 1950’s and 60’s are finding small fonts hard to read.
3. Don’t: use Stock Photos for website design when possible; they’ve become popular with web designers: because it makes their job easier, but consider this. A real picture of you and your staff and your real place of business will do a lot to immediately increase your credibility with your prospects on your website. I personally have started to find the United Nations photo shots as I call them offensive. That’s the picture with one Oriental person, one white person, one black person and a person of unknown origin thrown in for good measure. Don’t do it.
4. Don’t: add to the already obnoxious Ads on the Internet! Don’t make me sign into your website to view it for God’s sake. If you do I’m gone and so will most other people. Don’t allow any Pop up Ads on your websites; people really do hate those things.
5. Don’t write long paragraphs: The well respected Nielsen studies have proved that people won’t read them. Make your statement or better yet ask a question to engage your reader and then use some bullet points to make your case. That’s the most you can hope for in these busy times.
6. Do: use an Internet Copywriter: if you’re not good with words. Don’t let your web designer write about complex subjects he doesn’t know anything about. And remember this; most web designers couldn’t sell Beer on a Troopship as we like to say!
7. Don’t overdo it with SEO: Google has recently made it very clear they’re going to come down on websites trying to hard with SEO.
8. Don’t use to many colors unless your Disney World: Pick a group of great colors that work well together and use them. Too many colors like to many fonts is very confusing and it will shut down the buying process.
9. Do use good Images for website design: whenever possible. A picture really does speak a thousand words in many cases and we’ll show you the perfect example of the use of a picture and why you don’t need to use so many words.
- To keep this article under control simply allow us to tell you that the number of words on web pages have experienced astronomical growth in the last 10 years.
Here’s a short Article to make our point about the power of Images: and why you don’t need as many words on a page of your website as you think you do.
This is a picture of the Gettysburg Address; the most famous speech ever given, by Abraham Lincoln after the battle of Gettysburg.
Consider this: The “Gettysburg Address is at most 270 words total.
If Abraham Lincoln healed a war torn nation: with 270 words why in the world would we need: 2000 words to convince someone to buy a protein drink?
The image of Lincoln’s historical speech is powerful: and the message about too many words is right on so use great Images and shut up! Just Kidding, but you get our point.
10. Do use Youtube videos: Just in case we weren’t clear…
DO USE: YOUTUBE VIDEOS!!
Here’s why: Cisco systems has just predicted: that by the year 2015 as much as 90 percent of all internet queries will be answered with a video!
The digital age is here folks: embrace it. A famous man once said “He who marries this generation will be a widower in the next.” Don’t get lost; go to Youtube right now and learn to use it. If you need help, we’ll gladly help you with Youtube ; it’s easy as can be!
Your prospects on your website really do want to see who they’re going to be inviting into their homes if you’re a Home Improvement Contractor or anyone else…
This is part 1 of a 10 part series so we’ll stop here and let you digest this information and we’ll be back tomorrow with part 2.
Thanks for stopping by, we’re Seven North and if we can answer any of your questions about website design St Petersburg, please feel free to call us anytime at 727.894.4810…