Graphic Arts

The Graphic Arts


We are bombarded with visuals images daily. Which ones stand out and why?


A great graphic artist with creative acumen sets a visual mood; with images, words, design, color and a distinctive style. When done right; a superb design creates a feeling and captures your client’s attention. You can then inform, illustrate, entertain and brand your company. 

As any great work of art it can inspire and motivate! In your business, this means an increased number of selling opportunities for your products and services.

Does your business project a distinctive style?

Does your company Graphic Design clearly project your brand?


Does your Website capture attention and motivate ?


Our award winning design members have won; 3 Emmy Awards and 14 Addi Awards

At Seven North we have a highly skilled graphic arts cast of charters as we call them now, with years of real world experience. Our Director of Design at Seven North is Jack Breit (Past Director of Marketing & Design with IBM’s information Network and Art Director for NBC, CBS & ABC affiliates in his long award winning career in the Graphic Arts.  

“Graphic Art & Design is taken to it’s highest creative level by creating unique imagery to fit the individual client and their special needs.”…..Jack Breit

He understands better than anyone we have ever met, the importance your graphics will have on your company’s desired image and customer perspective and success.




We are contributing members of 

The American Institute of Graphics Arts, AIGA

The American Institute of Graphic Arts : AIGA

Founded in 1914 as the American Institute of Graphic Arts, AIGA remains the oldest and largest professional membership organization for the Graphic Arts.


About Graphic Design: From A Career Guide and Education Directory
Edited by Sharon Helmer Poggenpohl
Copyright 1993
The American Institute of Graphic Arts

What is graphic design?

Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use a visual medium-if you make a poster, type a letter, create a business logo, a magazine ad, or an album cover; even make a computer printout-you are using a form of visual communication called graphic design.

Graphic designers work with drawn, painted, photographed, or computer-generated images. They also design the letterforms that make up various typefaces found in movie credits, TV ads, books, magazines, menus and computer screens. Designers create, choose, and organize the typography, images, and the so-called “white space” around them-to communicate a message.

Graphic design is a part of your daily life. From small things like gum wrappers to huge things like billboards, to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message sent from the client to a particular audience.

Image-based design

Designers develop images that convey the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, representing not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experiences. For example, you know that a chili pepper is hot, and this knowledge in combination with the image is in no need of written language.

In the case of image-based design, the images must carry the entire message; there are few words or none at all. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is utilized when the designer determines that, in a particular case, a picture is indeed worth a thousand words.

Type-based design

In some cases, designers rely on words to convey a message. To designers, what the words look like is as important as their meaning. The visual forms of the letters, whether typography or handmade lettering, perform many communication functions. They can grab your attention, identify the product name on a package or a truck, and present running text like the typography in a book does

When you look at an “ordinary” printed page of running text, what is involved in designing such a seemingly simple page? Think about what you would do if you were asked to redesign the page. Would you change the typeface or type size? Would you divide the text into two narrower columns? What about the margins and the spacing between the paragraphs and lines? Would you indent the paragraphs or begin them with decorative lettering? Would you change the boldface terms, perhaps using italic or underlining? What other changes might you consider, and how would they affect the way the reader reacts to the content? Designers evaluate the message and the audience for type-based design in order to make these kinds of decisions.

Image and type

Designers often combine images and typography to communicate a client’s message. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer, not only to find or create appropriate letter forms and images, but also to establish the best balance between them.

Designers are the link between the client and the audience. A client may need a graphic artist to help them develop new and interesting ways to represent their image. Although it is usually difficult to make the audience a part of the creative process, graphic designers learn how to construct a message and how to present it successfully. They work with the client to understand the content and the purpose of the message. They often collaborate with market researchers and other specialists to understand the nature of the audience. Once a design concept is chosen, the designers work with illustrators and photographers, as well as with typesetters and printers or other production specialists to create the final design product.

Symbols, logos and logotypes

Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. The CBS “eye” and the active “television” are symbolic forms, which we learn to recognize as representing a particular concept or company. Logotypes are corporate identifications based on a special typographical word treatment. Some identifiers are hybrid, or combinations of symbol and logotype. In order to create these identifiers, the designer must have a clear vision of the corporation or idea to be represented and of the audience to which the message is directed.

Graphic Design: A Career Guide and Education Directory
Edited by Sharon Helmer Poggenpohl
Copyright 1993
The American Institute of Graphic Arts